Digvijay Rathee is a creator who has done top reality shows in India. The objective was to strengthen his Facebook presence, expand his reach beyond his existing community, and turn short-form content into a consistent audience-growth engine.
We built the Facebook growth strategy around a high-frequency, Reels-first publishing system.
A key part of the process was repurposing long-form YouTube vlogs into multiple short-form clips. Each vlog was broken into smaller, engaging segments and published consistently throughout the day, giving the page a steady stream of fresh content without relying on completely new shoots for every post.
Turning Long-Form Vlogs Into a Daily Growth Engine.
We repurposed YouTube vlogs into multiple short-form Facebook videos and published them consistently, creating the content volume and discovery opportunities that became a major driver of page growth.
The biggest challenge was maintaining consistent daily content while keeping the page engaging enough to reach new audiences at scale. Instead of relying only on newly created videos, we repurposed long-form YouTube vlogs into multiple short-form clips and published them consistently on Facebook.
By selecting the strongest moments, improving hooks and pacing, and adapting each clip for short-form viewing, we created a high-volume content system that increased discovery, sustained audience interest, and became a major driver of the page’s growth.
165M+ Views in 90 Days.
Our high-frequency short-form strategy helped generate 165M+ Facebook views in 90 days, with 93.3% of views coming from non-followers.
By combining daily vlog repurposing with a Reels-first distribution strategy, we were able to consistently put more content in front of new audiences and scale the page to 228K+ followers.
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