Script Anatomy is a top screenwriting school based in Los Angeles, but with students from all over the world. SA were looking for management services for their Social Media handles. Those platforms were Instagram, TikTok, Facebook, Twitter/X and Bluesky, where they could post about their classes and other screenwriting tips.
Their Instagram page had fewer than 10K followers, but now has more than 45K followers.
We developed a content strategy centred around the subjects Script Anatomy’s audience cared about most: screenwriting craft, story development, industry advice, writing challenges, instructor expertise, and course opportunities.
Instead of treating social media solely as a promotional channel, we focused on creating content that delivered value before asking the audience to take action.
For Reels, we transformed screenwriting insights into fast, engaging educational videos with stronger hooks, pacing, and visual presentation. Static posts and carousels were designed to make useful writing advice easy to understand, save, and share.
From Under 10K to 45K+ Instagram Followers
Through consistent, audience-focused content and a stronger emphasis on educational Reels and shareable posts, Script Anatomy’s Instagram community grew from fewer than 10,000 followers to more than 45,000.
More importantly, the social presence evolved from a channel primarily promoting classes into a valuable screenwriting resource and community touchpoint, helping Script Anatomy stay in front of writers between course launches while creating stronger opportunities to convert that attention into enrollments.
Instagram followers went 4.5×+ audience growth through educational, audience-first content.
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